One of the key services The Full Pike offers is that of a Show Caller. “Show-calling” or the role Show Caller is also often referred to in audio visual production as the Technical Director or in theater as the Stage Manager.
Show calling is crucial to the success of all events. You could think of their role in musical terms as the conductor of the event, leading the orchestra. Instead, the show caller leads all of the audio visual technicians and engineers in directing video, lighting, camera, slide shows, speakers, music, musicians, DJ, dancers, and performers.
As seasoned event professionals, they are delivering the “experience” to the audience. As such, show callers are able to interpret the client or event planner’s brief and deliver.
The venue is confirmed. You’ve reserved the equipment, got technicians booked and you’re attempting to put a timeline and agenda together for a client that has constantly shifting needs in terms of content and media.
Who is going to laser focus on finalizing all the camera, video, lighting and music cues and make sense of it all with a concise run sheet? Who is calling the shots and executing the show?
It sounds like you need a professional Show Caller.
To be clear, all elements of the event need to work together for a coherent successful event. The Show Caller is the leader making this happen, with all lighting, music, announcements, video cues, and talent responding simultaneously!
Just like in the movies when you hear “lights, camera, action”…then “rolling,” the Show Caller controls and commands the entire show delivery experience.
- Timing for scripts and speakers
- “Walk Ons’’ and direction/cues to leave stage
- Who does what and when
When things don’t go to plan is when the quality and experience of the Show Caller becomes evident and he or she takes charge. If a Show Caller is good at his or her craft, no one notices the blunder, if not, well…the show must go on!
Some solutions are:
- Stage Lights will fade, with perimeter lighting only in classic theater style.
- Lively but ambient level background music will be promptly played back.
- Client logo or static content will go to screen if the projection is still available.
- Announcements will be made to inform the audience program will resume shortly.
The techs will respond quickly to the Show Caller’s direction so that any mishaps will not be noticeable to the audience or guests. There are many options a Show Caller will enact if anything should go awry.